Among all the hot fads CBD is currently fueling, including CBD coffee, ice cream, pet food and more – is CBD skincare and beauty. CBD, or cannabidiol, is a chemical compound found in the cannabis plant that is used for a laundry list of health benefits, without the downside of a psychoactive, a.k.a. ‘high’ effect. Thanks to a new wave of interest and demand from consumers for more naturally derived products, the CBD industry has seen a massive amount of growth in a short period of time. It is no wonder that the cosmetics and beauty industry has jumped on board. Major beauty and skincare brands like Sephora, Herbivore and many more have seen the opportunity in this new wave and have added CBD skincare to their lineup. Here’s why incorporating a CBD line into your skincare brand is a good idea:
You’ll be Giving your Customers Access to CBD’s Potential Skincare Benefits
Numerous studies have pointed to CBD has a powerful anti-inflammatory effect on the body. Since inflammation is to blame for so many health conditions such as arthritis, lupus, Crohn’s disease, and fibromyalgia, it has some serious weight in the alternative medicine sector. But that same property is highly coveted in the skincare and beauty world. Due to acne being an inflammatory condition, research points to CBD having a soothing effect on the skin, helping reduce breakouts and redness. Other studies have shown a potential for CBD to help decrease excess oil production by regulating the sebaceous glands, another factor with acne.
Another property that research has revealed in CBD is its antioxidant content. Antioxidants have been shown to help reduce the signs of aging – another major purpose for skincare products. Combatting free radicals and the damage they cause is how CBD creams may be able to reduce the visibility of dull skin and wrinkles. More research is even pointing to CBD having the potential to treat psoriasis, eczema and dry skin.
It’s Trending and in Demand
While more conclusive research is definitely needed, CBD is a promising new addition to skincare and beauty brands that could help give your products an edge. Your customers will also appreciate the fact that your brand stays fresh, relevant and is paying attention to the latest research and trends.
Offering a product that is being searched so much will also be a perk for capturing new customers. It was reported by CannabisMD’s Knowledge Navigator, a tool that has been used to monitor consumer trends, that online interest in CBD has not only increased significantly over the past year, but the number of searches for CBD has surpassed other hot topics like Beyoncé, Kim Kardashian, veganism and kale. Offering products with CBD in the title right now, as the term is trending and being actively searched for, means you’ll be getting in on all that new inbound traffic to your website.
It’s a Versatile Ingredient
Legal CBD oil is extracted from industrial hemp. It is made up of pure CBD isolate diluted with an oil such as olive, coconut or hemp oil. The fact that it’s an oil makes it a versatile ingredient that can be added to virtually any skincare product. The ability for it to be added to pretty much anything is apparent when you take a look at the current CBD skincare offerings. There are CBD anti-aging creams, CBD skin hydration oils and moisturizers, night creams, facial serums, mascaras, eye balms and many many more. It’s very easy to add the ingredient to some of your existing formulas which mean you would not have to reinvent the wheel to create your new CBD skincare line.
It’s a Rapidly Growing Market Opportunity
The skin care industry in the U.S. alone holds an estimated value of around $18 billion and some of its major players have already jumped on the CBD train – including Khiel’s, Neiman Marcus, Sephora and Barney’s. This mad dash is not surprising, seeing as the CBD market value is projected to be in the $16 billions – $20 billions by 2025 (different projections being published by various sources.)
CBD skincare execs have expressed that one of the major concerns people have about CBD is the stigma surrounding cannabis as a whole and the idea that ingesting it can get you high. Using CBD topically circumvents that issue, opening up its potential consumers to a much wider group and giving it a quicker route to mainstream use than other products which are ingested. Others execs have addressed its perceived novelty, which casts some doubts on the longevity of CBD use past the current trend. Their argument? That even though western culture is just now seeing the trend more prominently, CBD use has been around for thousands of years in Chinese medicine, for example. They consider CBD’s long history as a way to predict its future staying power.
While it was once a sort of mysterious subject associated with hippies and mysticism, CBD has been rapidly shedding its stigma as more information is being shared on the subject. Increased awareness about its benefits and properties is resulting in an increased demand for products and information; the more that demand grows, the more companies invest in CBD research and the more marketing dollars are, in turn, spent on pushing the findings of CBD. This fulfills the cycle by increasing awareness, reaching more people, so on and so on.
As far as legislation, 100% legality across the board in the U.S. is a glacier that is being chipped away at, little by little. More and more states are legalizing while on a federal level, the passing of the 2018 Farm Bill is another indicator of where things are headed. Since more paths and roads still need to be cleared for Cannabis and CBD to arrive at the status of fully mainstream, there is still plenty of growth left in the sector, which makes yesterday the best moment to have invested in it, and now the second-best moment.